Introduction to IT
- An overview of IT and e-commerce
- Plan your IT
- Computer hardware: the basics
- Setting up a basic IT system
- Computer software: the basics
- Computer networking
- IT security
- Benefits of email and the internet
Suppliers
- Choose and manage your IT supplier
- Choose the right internet service provider
Software and business applications
- Cloud computing
- Accounting software
- Customer relationship management
- Benefits of databases
- Supply chain software
- Open source software
- Payroll software
- Content Management Systems
Communications
- Get the most from your phone system
- Mobile technology
- The essentials of mobile marketing and m-commerce
- Connecting to the internet
- Wireless technology
- Communication infrastructure in Europe
- Get the right social media for your business
Create and manage a website
- Best practice in web design
- Search engine optimisation
- Web 2.0: a guide for business
- Get the right social media for your business
- Get the right website for your business
- Maintaining your web content and technology
- Website hosting options
- Content Management Systems
- Measuring your online marketing
E-commerce
- Planning for e-commerce
- Create an online shop
- Search engine optimisation
- Pay per click advertising
- Accepting online payments
- Fulfilling online orders
- E-commerce and the law
- Develop an e-marketing plan
- Generate business from your e-marketing plan
- Web 2.0: a guide for business
- Get the right social media for your business
- Online business networking and social networking
- Benefits of intranets and extranets
- E-marketplaces, online auctions and exchanges
- Common e-commerce pitfalls
- Measuring your online marketing
Data protection and legal issues
- An introduction to the Information Commissioner’s Office
- Comply with data protection legislation
- Privacy and data protection in direct marketing
- The Freedom of Information Act
- Notifying the Information Commissioner
- E-commerce and the law
- Protecting intellectual property
- Sample IT policies, disclaimers and notices
- Trading online – understanding e-commerce contracts
IT security and risks
- IT security
- Assess and minimise your IT risks
- Securing your wireless systems
- IT risk management
- Incident Management
Employees and IT
- Basic IT skills
- IT support for your staff
- Ensure your employees are operating computers safely
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