Kraken Business

Category: IT & eCommerce

  • Computer hardware: the basics

    —

    by

    Team Kraken

    in

    ,

    Computer hardware is the most easily identifiable part of your IT infrastructure and is one of your most important business assets. While software is needed to make any hardware useful, without the correct hardware your software may not run efficiently or even at all. Therefore, as with any business investment, you should choose your computer…

  • Cloud computing

    Cloud computing

    —

    by

    Team Kraken

    in

    ,

    Cloud computing offers businesses a way of managing their data, hardware and software requirements online. Documents, emails, customer information, business applications and other assets can all be stored externally – ‘in the cloud’ – to be accessed using a computer, laptop or smartphone with an internet connection. You can use cloud computing as a stand-alone…

  • Maintaining your web content and technology

    —

    by

    Team Kraken

    in

    ,

    A successful website should be implemented effectively and maintained professionally. Maintaining your website is absolutely crucial. Although the technology may be outsourced to an internet service provider (ISP), it is the responsibility of the website owner to ensure that the content of the site is accurate and updated regularly. This will promote a positive online…

  • E-commerce and the law

    —

    by

    Team Kraken

    in

    , ,

    E-commerce – selling goods over the internet – is subject to legislation and regulation which can be complex and changes regularly. Transactions and any electronic marketing – such as promotional emails or online newsletters – are regulated. This guide introduces you to the various regulations and provides advice on where to get additional information. However,…

  • Privacy and data protection in direct marketing

    —

    by

    Team Kraken

    in

    ,

    Direct marketing is any marketing or advertising material that is directed at particular individuals. It includes messages trying to sell goods or services and those promoting an organisation or its values or beliefs, such as material from charities or political parties asking for support. Direct marketing could be an email advertising car insurance or a…

  • Comply with data protection legislation

    —

    by

    Team Kraken

    in

    ,

    Data protection laws affect how businesses and other organisations are allowed to make use of personal information. You must follow these rules if your business stores or processes people’s details – ie keeps customer or employee records. This guide explains the requirements of the Data Protection Act 1998 and outlines steps you can take to…

  • Protecting intellectual property

    —

    by

    Team Kraken

    in

    ,

    All businesses have intellectual property (IP), regardless of their size or sector. IP can mean a brand, invention, design or other kind of creation, and it can be legally owned. Your IP is likely to be a valuable asset. It could include the name of your business, the products or services you make or provide,…

  • Generate business from your e-marketing plan

    —

    by

    Team Kraken

    in

    ,

    The overall objective of any marketing initiative is to help sell your goods or services. Used successfully, e-marketing can enhance customer relationships and increase your business’ profitability. Your e-marketing plan needs to consider which techniques to adopt in order to attract potential customers to your e-commerce website and keep them coming back. There are a variety…

  • Fulfilling online orders

    —

    by

    Team Kraken

    in

    ,

    When a customer has bought a product from your website, you should make sure you deliver it quickly. For some items such as music and software, customers can download the product straight to their computer or handheld device. As businesses increasingly sell physical products online, there is also a need for fast and efficient delivery…

  • Customer relationship management

    —

    by

    Team Kraken

    in

    ,

    The better a business can manage the relationships it has with its customers the more successful it will become. Therefore IT systems that help support dealing with customers on a day-to-day basis are growing in popularity. Customer relationship management (CRM) is not just the application of technology, but is a strategy to learn more about…