Category: Data Protection & Legal Issues
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Privacy and data protection in direct marketing
Direct marketing is any marketing or advertising material that is directed at particular individuals. It includes messages trying to sell goods or services and those promoting an organisation or its values or beliefs, such as material from charities or political parties asking for support. Direct marketing could be an email advertising car insurance or a…
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Comply with data protection legislation
Data protection laws affect how businesses and other organisations are allowed to make use of personal information. You must follow these rules if your business stores or processes people’s details – ie keeps customer or employee records. This guide explains the requirements of the Data Protection Act 1998 and outlines steps you can take to…
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Protecting intellectual property
All businesses have intellectual property (IP), regardless of their size or sector. IP can mean a brand, invention, design or other kind of creation, and it can be legally owned. Your IP is likely to be a valuable asset. It could include the name of your business, the products or services you make or provide,…