E-commerce – selling goods over the internet – is subject to legislation and regulation which can be complex and changes regularly. Transactions and any electronic marketing – such as promotional emails or online newsletters – are regulated. This guide introduces you to the various regulations and provides advice on where to get additional information. However,…
The overall objective of any marketing initiative is to help sell your goods or services. Used successfully, e-marketing can enhance customer relationships and increase your business’ profitability. Your e-marketing plan needs to consider which techniques to adopt in order to attract potential customers to your e-commerce website and keep them coming back. There are a variety…
When a customer has bought a product from your website, you should make sure you deliver it quickly. For some items such as music and software, customers can download the product straight to their computer or handheld device. As businesses increasingly sell physical products online, there is also a need for fast and efficient delivery…
