Marketing
- Create your marketing strategy
- Write a marketing plan
- Marketing on a tight budget
- Direct marketing: the basics
- Trade shows and exhibitions
- Understand your competitors
- Market research and market reports
- Competing in markets dominated by big brands
- Marketing your business confidently
- Telemarketing
Online marketing
- Manage your customer database
- Email marketing
- Develop an e-marketing plan
- Generate business from your e-marketing plan
- Search engine optimisation
- Pay per click advertising
- Web 2.0: a guide for business
- Online business networking and social networking
- Measuring your online marketing
Advertising, branding and design
- Advertising: the basics
- Best practice in web design
- Choose and work with a designer
- Branding: the basics
- Designing a successful brand
- Choose and manage an advertising agency
- Choosing the right advertising media
- Comply with advertising standards
- Design and print your business stationery
- Get the right website for your business
- PR: the basics
- How can I use design in my business?
- Managing your design projects
Selling
- Preparing to sell
- The sales process
- Choose and manage a commercial agent
- Forecast and plan your sales
- Spotting market opportunities
- Increase your market share
- Identify potential sales channels
- Overview on selling to government
- Recruit and manage sales staff
- Tender for a contract
- Doorstep selling
- Networking for success
Online selling
- Accepting online payments
- Create an online shop
- Search engine optimisation
- Pay per click advertising
- Distance selling and online trading
- Fulfilling online orders
- Planning for e-commerce
Selling and the law
- Introduction to treating customers fairly
- The Sale of Goods Act
- Customer protection
- Returns and refunds, warranties and complaints
- Privacy and data protection in direct marketing
- Buyers’ terms and conditions and unfair contract terms
- Consumer credit
- Seasonal and Sunday trading
- Office of Fair Trading and what you need to know
- Fair trading, trade descriptions and Trading Standards
- Approved codes and self regulation
- Protect your business from scams
- Use trade marks in your business
- Comply with the law in the provision of goods, facilities and services
- Ensure your products are safe
- Product labelling and packaging
- Product liability
- Price your product or service
- CE marking
- Weights and measures
- Competition overview
- Competition Commission Framework
- Competing fairly
- Mergers
- Estate agents
Selling overseas
- Preparing to export
- Exporting – an overview
- Entering overseas markets
- Intellectual property protection overseas
- Ethical trading
- Manage the risks of exporting
- CE marking
Pricing
- Competing fairly
- Price indications
- Price lists, estimates, quotations and tenders
- Price your product or service
Keeping your customers
- Discover who your most valuable customers are
- Know your customers’ needs
- Manage your customer care
- Manage your customer database
- Reach your customers effectively
- Retain and grow your customer base
Suppliers: overview of tendering for contracts
- Find government opportunities, tenders and contracts on Contracts Finder
- Overview on selling to government
- Tendering for a public sector contract in the construction sector
- Transparency in government procurement and contracting
- Tender for a contract
- Price lists, estimates, quotations and tenders
- Tendering for public sector contracts in Europe
Buyers: publish tender documents
- Publish opportunities, tenders and contract documents on Contracts Finder
- Transparency in government procurement and contracting
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