Category: Advertising, Branding & Design
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PR: the basics
PR – or public relations – means getting people to talk and think about your business in a positive way. It can be a vital weapon in your business’ armoury. It’s a way to get good publicity without advertising. Also if there’s ever a problem facing your business it helps you deal with it effectively. You can…
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Advertising: the basics
Advertising is an important component of your marketing strategy. The aim is to promote your business and communicate the information you want to send to your intended audience, usually with the aim of increasing sales or making your audience aware of your products or services. Until a customer deals with you directly and actually buys your…
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Choose and manage an advertising agency
Advertising can increase sales and raise brand awareness for your business as part of your marketing strategy. You can organise your own advertising directly with media outlets, eg newspapers, trade magazines and radio stations, but you may find it helpful to use an advertising agency if you feel you lack the knowledge or time. Advertising…