Kraken Business

Category: Keeping Your Customers

  • Manage your customer database

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    Small and medium-sized businesses are increasingly using databases to manage their customer relationships, improve sales and customer satisfaction and identify key trends. Customer relationship management (CRM) is a central part of many small business’ overall sales and marketing strategies. This guide will help you understand the concept of CRM and how to use a database for marketing. In…

  • Reach your customers effectively

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    Choosing the right channels to sell to your customers is a crucial decision. You need to know how and where customers want to buy your products or services, and the best way of getting customers to hear about them. For some businesses, reaching customers is relatively straightforward. High-street shops, for instance, rely on customers walking through the door.…

  • Know your customers’ needs

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    However good your product or service is, the simple truth is that no-one will buy it if they don’t want it or believe they don’t need it. And you won’t persuade anyone that they want or need to buy what you’re offering unless you clearly understand what it is your customers really want. Knowing and understanding customer needs is…

  • Manage your customer care

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    Customer care is a crucial element of business success. Every time you have contact with your customers you have an opportunity to improve your reputation with them and increase the likelihood of further sales. From your telephone manner to the efficiency of your order-fulfilment systems, almost every aspect of your business affects the way your…