Kraken Business

Category: Marketing

  • Telemarketing

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    Telemarketing can offer a number of advantages over other forms of direct marketing. By talking directly to your potential customers, you can immediately determine their interest in what you are selling. It also allows you to ask questions to assess their needs for your product or service, and effectively explain any technical areas. However, there…

  • Direct marketing: the basics

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    Direct marketing is any unsolicited contact your business makes with existing or potential customers in order to generate sales or raise awareness. For many businesses, it’s by far the most cost-effective form of marketing. From direct mail and leaflet drops to telemarketing and email marketing, it allows you to target customers with greater accuracy than…

  • Create your marketing strategy

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    Developing a marketing strategy is vital for any business. Without one, your business won’t be able to reach the ideal customers for its goods or services. The focus of your strategy should be to communicate the benefits of your products and services and how they can meet your customers’ needs. This can then help you…

  • Write a marketing plan

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    Marketing is a key part of business success – and you should use a marketing plan as a basis for executing your marketing strategy. A marketing plan sets out clear objectives and lists the actions you will take to achieve them. Perhaps most importantly, it looks at how you can ensure that your plan becomes…

  • Understand your competitors

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    Knowing who your competitors are, and what they are offering, can help you improve your products, services and marketing. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives. You can use this knowledge to create marketing strategies that take advantage of your competitors’ weaknesses, and improve your…

  • Market research and market reports

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    A business that understands its customers and their buying habits can sell more effectively, compete with other suppliers, target new customers and identify new opportunities. There is a wide range of published and non-published data available, which can help you build up a picture of general trends and your customers’ buying habits. This guide explains…