Kraken Business

Category: Online Marketing

  • Develop an e-marketing plan

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    E-marketing means using digital technologies such as websites, mobile devices and social networking to help reach your customer base, create awareness of your brand and sell your goods or services. These technologies can be used cheaply and effectively, whatever the size of your company or your business model. The basics of marketing remain the same…

  • Email marketing

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    Promoting your products or services by email can be a powerful and flexible form of direct marketing. Through email, you can communicate your messages more quickly and cost-effectively than using paper-based marketing. You can tailor your message to specific types of customer. You can also build customer relationships and acquire new customers through relevant, well targeted…

  • Manage your customer database

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    Small and medium-sized businesses are increasingly using databases to manage their customer relationships, improve sales and customer satisfaction and identify key trends. Customer relationship management (CRM) is a central part of many small business’ overall sales and marketing strategies. This guide will help you understand the concept of CRM and how to use a database for marketing. In…