Tag: customer information
-
Comply with the law in the provision of goods, facilities and services
The sales process – from the initial approach to long after the sale is completed – is governed by a number of important legal requirements designed to protect your customers. Playing it by the book can help your business build and maintain an honest and trustworthy reputation. This guide will help you identify which laws…
-
Manage your customer database
Small and medium-sized businesses are increasingly using databases to manage their customer relationships, improve sales and customer satisfaction and identify key trends. Customer relationship management (CRM) is a central part of many small business’ overall sales and marketing strategies. This guide will help you understand the concept of CRM and how to use a database for marketing. In…
-
Customer relationship management
The better a business can manage the relationships it has with its customers the more successful it will become. Therefore IT systems that help support dealing with customers on a day-to-day basis are growing in popularity. Customer relationship management (CRM) is not just the application of technology, but is a strategy to learn more about…
-
Know your customers’ needs
However good your product or service is, the simple truth is that no-one will buy it if they don’t want it or believe they don’t need it. And you won’t persuade anyone that they want or need to buy what you’re offering unless you clearly understand what it is your customers really want. Knowing and understanding customer needs is…