Tag: Customer Relationship Management
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Branding: the basics
The terms ‘brand’ and ‘branding’ can be integral to a business’ success – but what exactly do they mean? Does your business have a brand, and does it need one? Branding gets right to the core of your business’ values. It is about discovering and communicating the essence of your business and what it delivers to…
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Reach your customers effectively
Choosing the right channels to sell to your customers is a crucial decision. You need to know how and where customers want to buy your products or services, and the best way of getting customers to hear about them. For some businesses, reaching customers is relatively straightforward. High-street shops, for instance, rely on customers walking through the door.…
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Importance of knowledge management to a growing business
All businesses have access to an extensive pool of knowledge – whether this is their understanding of customers’ needs and the business environment or the skills and experience of staff. The way a business gathers, shares and exploits this knowledge can be central to its ability to develop successfully. This doesn’t just apply to huge…
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Manage your customer care
Customer care is a crucial element of business success. Every time you have contact with your customers you have an opportunity to improve your reputation with them and increase the likelihood of further sales. From your telephone manner to the efficiency of your order-fulfilment systems, almost every aspect of your business affects the way your…