Tag: data protection act
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Cloud computing
Cloud computing offers businesses a way of managing their data, hardware and software requirements online. Documents, emails, customer information, business applications and other assets can all be stored externally – ‘in the cloud’ – to be accessed using a computer, laptop or smartphone with an internet connection. You can use cloud computing as a stand-alone…
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Email marketing
Promoting your products or services by email can be a powerful and flexible form of direct marketing. Through email, you can communicate your messages more quickly and cost-effectively than using paper-based marketing. You can tailor your message to specific types of customer. You can also build customer relationships and acquire new customers through relevant, well targeted…
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Privacy and data protection in direct marketing
Direct marketing is any marketing or advertising material that is directed at particular individuals. It includes messages trying to sell goods or services and those promoting an organisation or its values or beliefs, such as material from charities or political parties asking for support. Direct marketing could be an email advertising car insurance or a…
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Comply with data protection legislation
Data protection laws affect how businesses and other organisations are allowed to make use of personal information. You must follow these rules if your business stores or processes people’s details – ie keeps customer or employee records. This guide explains the requirements of the Data Protection Act 1998 and outlines steps you can take to…
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Manage your customer database
Small and medium-sized businesses are increasingly using databases to manage their customer relationships, improve sales and customer satisfaction and identify key trends. Customer relationship management (CRM) is a central part of many small business’ overall sales and marketing strategies. This guide will help you understand the concept of CRM and how to use a database for marketing. In…
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Direct marketing: the basics
Direct marketing is any unsolicited contact your business makes with existing or potential customers in order to generate sales or raise awareness. For many businesses, it’s by far the most cost-effective form of marketing. From direct mail and leaflet drops to telemarketing and email marketing, it allows you to target customers with greater accuracy than…