Tag: data protection
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Cloud computing
Cloud computing offers businesses a way of managing their data, hardware and software requirements online. Documents, emails, customer information, business applications and other assets can all be stored externally – ‘in the cloud’ – to be accessed using a computer, laptop or smartphone with an internet connection. You can use cloud computing as a stand-alone…
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Privacy and data protection in direct marketing
Direct marketing is any marketing or advertising material that is directed at particular individuals. It includes messages trying to sell goods or services and those promoting an organisation or its values or beliefs, such as material from charities or political parties asking for support. Direct marketing could be an email advertising car insurance or a…
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Comply with data protection legislation
Data protection laws affect how businesses and other organisations are allowed to make use of personal information. You must follow these rules if your business stores or processes people’s details – ie keeps customer or employee records. This guide explains the requirements of the Data Protection Act 1998 and outlines steps you can take to…
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Retain and grow your customer base
Getting customers is one of the most difficult aspects of running a business, so it is important to retain the ones you have, sell more to them and continually look for new ones. This guide explains how to get to know your customers and understand your market so you can increase sales and develop your…