Kraken Business

Tag: direct mail

  • Reach your customers effectively

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    Team Kraken

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    Choosing the right channels to sell to your customers is a crucial decision. You need to know how and where customers want to buy your products or services, and the best way of getting customers to hear about them. For some businesses, reaching customers is relatively straightforward. High-street shops, for instance, rely on customers walking through the door.…

  • Direct marketing: the basics

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    Team Kraken

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    Direct marketing is any unsolicited contact your business makes with existing or potential customers in order to generate sales or raise awareness. For many businesses, it’s by far the most cost-effective form of marketing. From direct mail and leaflet drops to telemarketing and email marketing, it allows you to target customers with greater accuracy than…

  • Increase your market share

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    Team Kraken

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    Every business needs to think about getting the most out of its marketplace. If you’re not increasing turnover every year, your business is shrinking in real terms. Many businesses simply try to pick up extra sales wherever they can. While this opportunistic approach can be effective in the early days, it is unlikely to sustain…