Kraken Business

Tag: email marketing

  • Develop an e-marketing plan

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    E-marketing means using digital technologies such as websites, mobile devices and social networking to help reach your customer base, create awareness of your brand and sell your goods or services. These technologies can be used cheaply and effectively, whatever the size of your company or your business model. The basics of marketing remain the same…

  • Email marketing

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    Promoting your products or services by email can be a powerful and flexible form of direct marketing. Through email, you can communicate your messages more quickly and cost-effectively than using paper-based marketing. You can tailor your message to specific types of customer. You can also build customer relationships and acquire new customers through relevant, well targeted…

  • Reach your customers effectively

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    Choosing the right channels to sell to your customers is a crucial decision. You need to know how and where customers want to buy your products or services, and the best way of getting customers to hear about them. For some businesses, reaching customers is relatively straightforward. High-street shops, for instance, rely on customers walking through the door.…

  • Generate business from your e-marketing plan

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    The overall objective of any marketing initiative is to help sell your goods or services. Used successfully, e-marketing can enhance customer relationships and increase your business’ profitability. Your e-marketing plan needs to consider which techniques to adopt in order to attract potential customers to your e-commerce website and keep them coming back. There are a variety…

  • Direct marketing: the basics

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    Direct marketing is any unsolicited contact your business makes with existing or potential customers in order to generate sales or raise awareness. For many businesses, it’s by far the most cost-effective form of marketing. From direct mail and leaflet drops to telemarketing and email marketing, it allows you to target customers with greater accuracy than…