Kraken Business

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E-commerce and the law

Feb 4, 2024

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Team Kraken

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Data Protection & Legal Issues, eCommerce, IT & eCommerce

E-commerce – selling goods over the internet – is subject to legislation and regulation which can be complex and changes regularly. Transactions and any electronic marketing – such as promotional emails or online newsletters – are regulated. This guide introduces you to the various regulations and provides advice on where to get additional information. However,…
Privacy and data protection in direct marketing

Jan 28, 2024

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Team Kraken

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Data Protection & Legal Issues, IT & eCommerce

Direct marketing is any marketing or advertising material that is directed at particular individuals. It includes messages trying to sell goods or services and those promoting an organisation or its values or beliefs, such as material from charities or political parties asking for support. Direct marketing could be an email advertising car insurance or a…
Direct marketing: the basics

Dec 30, 2023

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Team Kraken

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Marketing, Sales & Marketing

Direct marketing is any unsolicited contact your business makes with existing or potential customers in order to generate sales or raise awareness. For many businesses, it’s by far the most cost-effective form of marketing. From direct mail and leaflet drops to telemarketing and email marketing, it allows you to target customers with greater accuracy than…