Kraken Business

Tag: spam

  • Develop an e-marketing plan

    Develop an e-marketing plan

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    E-marketing means using digital technologies such as websites, mobile devices and social networking to help reach your customer base, create awareness of your brand and sell your goods or services. These technologies can be used cheaply and effectively, whatever the size of your company or your business model. The basics of marketing remain the same…

  • E-commerce and the law

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    E-commerce – selling goods over the internet – is subject to legislation and regulation which can be complex and changes regularly. Transactions and any electronic marketing – such as promotional emails or online newsletters – are regulated. This guide introduces you to the various regulations and provides advice on where to get additional information. However,…

  • Email marketing

    Email marketing

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    Promoting your products or services by email can be a powerful and flexible form of direct marketing. Through email, you can communicate your messages more quickly and cost-effectively than using paper-based marketing. You can tailor your message to specific types of customer. You can also build customer relationships and acquire new customers through relevant, well targeted…

  • Privacy and data protection in direct marketing

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    Direct marketing is any marketing or advertising material that is directed at particular individuals. It includes messages trying to sell goods or services and those promoting an organisation or its values or beliefs, such as material from charities or political parties asking for support. Direct marketing could be an email advertising car insurance or a…

  • Generate business from your e-marketing plan

    Generate business from your e-marketing plan

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    Team Kraken

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    The overall objective of any marketing initiative is to help sell your goods or services. Used successfully, e-marketing can enhance customer relationships and increase your business’ profitability. Your e-marketing plan needs to consider which techniques to adopt in order to attract potential customers to your e-commerce website and keep them coming back. There are a variety…